Fast-Growing Boutique Wellness Concept beem(TM) Light Sauna Awards New Franchise Partners in the Charlotte Metropolitan Area

CHARLOTTE, NC / ACCESSWIRE / May 25, 2022 / beem™ Light Sauna, an infrared light sauna franchise, is excited to announce four new territories awarded in the Charlotte metropolitan area. beem™ Light Sauna, which began franchising in April 2022, partnered with two local couples to bring infrared, red light, and chromotherapy solutions to Highland Creek, Ballantyne, and other Queen City suburbs.

Adrian and Cassie Parks, beem™ Light Sauna’s first franchisees, jumped at the opportunity to franchise with the innovative brand at the beginning of April. Currently franchise owners of another health-centric brand, the Parks have enjoyed the benefits of light therapy at the beem™ Light Sauna studio located in Huntersville, NC, and chose to take on business ownership with the brand after discovering the opportunities for growth.

“I have always been passionate about entrepreneurship,” said Cassie Parks, “and I’m blessed to currently be in a space that has allowed me to pursue my passion and business adventures. I loved the beem™ Light Sauna brand and enjoyed going myself, so it made (franchising) with them an easy decision.”

Matt and Jackie Paynter joined the “beem team” in late April 2022, and are the franchise’s first multi-unit owners, with three territories secured in South Charlotte. With past experience in the self-care industry as Drybar salon owners, the Paynter’s saw an opportunity to diversify their portfolio and benefit from the dedicated support that the beem™ Home Office provides.

beem™ Light Sauna harnesses the healing power of light therapy to transform lives. Boasting myriad health benefits for members, including natural toxin release, weight loss, increased immunity, and pain relief, the brand capitalizes on the increased popularity of infrared saunas and red light therapies in pop culture and modern, holistic medical practices. beem™ Light Sauna currently has two studios open in the Charlotte area in Huntersville and South End.

“We are incredibly excited to partner with business-savvy individuals who see the potential of our fast-growing brand,” said Roger Martin, CEO of beem™ Light Sauna. “These new studios are the springboard for a nationwide expansion that continues to transform lives through the power of infrared sauna and red light therapies.”

Franchisees like the Parks and the Paynters benefit from unmatched operational support, the latest in digital marketing techniques for customer acquisition, and research-supported products that turn members into lifelong brand advocates. beem™ Light Sauna owners benefit from a turnkey model enabling them to scale quickly.

Visit to learn more about memberships and the power of infrared therapy.

Visit to explore infrared sauna franchise opportunities in your community.


Founded in 2021 by franchise experts in the wellness industry, beem™ Light Sauna is an innovative infrared light therapy studio providing members with a multi-faceted approach to health. By offering infrared, red light, and chromotherapy solutions, beem™ Light Sauna harnesses the therapeutic power of light to help people live radiantly. Whether their goal is to lose weight, increase immunity, promote skin healing, or naturally detox, beem™ members leave their sauna sessions feeling recharged, rejuvenated, and ready to take on the world around them. beem™ Light Sauna began franchising in April 2022, and is seeking business-minded entrepreneurs to partner with in the coming months. For more information, see the light at

SOURCE: beem Light Sauna

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